The newest Tiffany & Co. masterpiece is within your price range

Tiffany & Co

Tiffany & Co. launches its first major fragrance for 30 years this week – an eponymous sparkling floral which, according to the brand, evokes the spirit of the iconic jewellery brand which was founded in 1837.

Created by master perfumer Daniela Andrier of the fragrance house Givaudan, the iris-centred fragrance is its olfactory take on the area Tiffany & Co. know best – a touch of jewellery on bare skin.

The scent has top notes of vert de mandarine reminiscent of a fingernail’s scratch on a not-yet-ripe mandarin, a heart of iris harvested in France in the summer months and extracted through a method exclusive to Tiffany & Co., and a patchouli base. In layman’s terms, it smells suitably ‘special occasion’.

The flacon itself is inspired by the house’s most iconic diamond cuts – the yellow 287.42-carat Tiffany diamond acquired by founder Charles Tiffany in 1878 and the Lucida diamond, which is a popular engagement ring choice originally introduced in 1999. Under the weighty lid is a hidden metal plaque engraved with the Tiffany & Co. mark.

The advertising campaign stars models Vittoria Ceretti, Julia Nobis, Achok Majak and Georgina Grenville and is soundtracked by St. Vincent performing a cover of The Beatles’ All You Need Is Love.

It feels more than a little festive (well-timed, Tiffany) and since each perfume comes in that coveted blue box wrapped in its signature white ribbon, we have a feeling it could find itself under the Christmas trees of many a would-be Holly Golightly this year.

Tiffany & Co. Eau de Parfum, from £52 for 30ml to £100 for 75ml, available exclusively at Debenhams from today, and nationwide from 14th October.

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