Wefood in Copenhagen has proved a huge success as food waste becomes hot topic worldwide. It may be past its sell-by date, but for many Danes it’s a tasty proposition: surplus food being sold in a Copenhagen supermarket has proved so popular that a second store has been opened.
After launching in the district of Amager earlier this year, the Wefood project attracted a long queue as it opened a second branch in the trendy neighbourhood of Nørrebro, this month.
“It’s awesome that instead of throwing things out they are choosing to sell it for money. You support a good cause,” said Signe Skovgaard Sørensen, a student, after picking up a bottle of upscale olive oil for 20 kroner (£2.28).
“Isn’t it great?” pensioner Olga Fruerlund said, holding up a jar of sweets she planned to give to her grandchildren for Christmas. The sweets “can last for a hundred years because there is sugar in them,” she added.
