Belgian designer Dries Van Noten has launched a new collection that will be exclusively sold online.
The collaboration with mytheresa.com, one of the first online stores for luxury fashion, marks the time the Dries Van Noten fashion house is teaming up with an online retailer.
“I am very happy that this, our first collaboration online, is with Mytheresa.com. The fabrics and prints of these garments have been exclusively created for this limited wardrobe. I feel they capture the essence of the collection,” Van Noten said in a statement.
“It just makes us very proud, that a brand with such a unique DNA collaborates with us for the first time. It is a very special moment for us,” added Michael Kliger, president of Mytheresa.com.
The collection – which was inspired by “the free spirit of the hand-drawn” – can only be purchased at mytheresa.com and features faux-fur jackets, scarves, denim jeans as well as bright-coloured shirts.
Van Noten is one the country’s most acclaimed fashion designers and his designs are wildly popular outside country borders, with fans that include Julia Roberts, Sarah Jessica Parker and Nicole Kidman.